Holt, Douglas B.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 2 [NT 60522] languages

[NT 60480] Titles

從Brand到Icon,文化品牌行銷學 : 看世界頂尖企業如何創造神話、擦亮招牌 [NT 59711] by: Holt, Douglas B.; 劉麗真; 王承志; 霍特 ((Holt, Douglas B.)) ([NT 1579] Language materials, printed)

How brands become icons : the principles of cultural branding [NT 59711] by: Holt, Douglas B. ([NT 1579] Language materials, printed)

[NT 60479] Subjects