旅游目的地品牌管理 = Destination branding : creating the unique destination proposition
by:
Morgan,, Nigel; Pride,, Roger; Pritchard,, Annette; 摩根 ((Morgan, Nigel)); 普裡查德 ((Pritchard, Annette)); 普賴德 ((Pride, Roger)); 楊桂華 (1957-)
(Language materials, printed)
, [主編]