劉典嚴

[NT 60487] Overview

[NT 60478] Works:	7 [NT 60520] works in 7 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

消費者行為 [NT 59711] by: Hoyer,, Wayne D.; MacInnis,, Deborah J.; 劉典嚴; 吳靜芳; 謝惠娟; 豪爾 ((Hoyer, Wayne D.)); 麥克伊寧 ((MacInnis, Deborah J.)) ([NT 1579] Language materials, printed)

零售管理 = Retailing management [NT 59711] by: 劉典嚴 ([NT 1579] Language materials, printed)

產品管理 = Product management : 策略性行銷觀點 [NT 59711] by: 劉典嚴 ([NT 1579] Language materials, printed)

訂價策略 = Pricing strategy [NT 59711] by: 劉典嚴 ([NT 1579] Language materials, printed)

促銷策略 = Sales promotion : 店舖經營與賣場管理 [NT 59711] by: 劉典嚴 ([NT 1579] Language materials, printed)

消費者行為 [NT 59711] by: Hoyer; MacInnis; 劉典嚴; 吳靜芳; 謝惠娟; 豪爾 ((Hoyer)); 麥克寧 ((MacInnis)) ([NT 1579] Language materials, printed)

店鋪經營與賣場管理 [NT 59711] by: 劉典嚴 ([NT 1579] Language materials, printed) , [著]

[NT 60479] Subjects

商店市場學行銷管理消費心理學環境規劃零售商價格商店管理銷售商店設計