曾光華

Overview

Works:	22 works in 21 publications in 1 languages

Titles

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

觀光與餐旅行銷 = Marketing for tourism and hospitality : experiential, humanistic, esthetic; 體驗、人文、美感 by: 曾光華; 陳貞吟; 饒怡雲 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

行銷管理概論 : 探索原理與體驗實務 by: 曾光華 (Language materials, printed) , [著 ]

金融服務行銷 = Financial services marketing : 專業與實務; professional and managerial perspectives by: 曾光華; 黃增乾 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

服務業行銷 = Services marketing : quality enhancement & value creation; 品質提昇與價值創造 by: 曾光華 (Language materials, printed) , [著]

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

行銷學原理 = Principles of marketing by: 曾光華; 饒怡雲 (Language materials, printed) , [著]

Subjects