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Services marketing in Asia : managing people, technology, and strategy
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
managing people, technology, and strategy
作者:
LovelockChristopher H.,
合作者:
WirtzJochen.,
其他作者:
KehHean Tat.,
出版地:
New York
出版者:
Prentice Hall;
出版年:
2002.
面頁冊數:
xxi, 706 p.ill. : 24 cm.;
標題:
Professions - Marketing -
標題:
Services industries - Marketing. - Asia -
ISBN:
0130605662
Services marketing in Asia : managing people, technology, and strategy
Lovelock, Christopher H.
Services marketing in Asia
: managing people, technology, and strategy / Christopher Lovelock ; Jochen Wirtz, Hean Tat Keh. - New York : Prentice Hall, 2002.. - xxi, 706 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0130605662
ProfessionsServices industries -- Marketing -- Marketing. -- Asia
Wirtz, Jochen.
Keh, Hean Tat.
Services marketing in Asia : managing people, technology, and strategy
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