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Customer behavior : a managerial perspective

Record Type:	Language materials, printed : monographic
Title Information:	a managerial perspective
Author:	ShethJagdish N.,
Alternative Intellectual Responsibility:	MittalBanwari.,
Place of Publication:	Mason, Ohio
Published:	Thomson/South-Western;
Year of Publication:	c2004.
Edition:	2nd ed.
Description:	xix, 487, 11, 14 p.ill. : 27 cm.;
Subject:	Consumers' preferences -
Subject:	Marketing -
Subject:	Consumer behavior -
Subject:	Consumer satisfaction - Evaluation -
ISBN:	0-03-034336-4

Customer behavior : a managerial perspective
Sheth, Jagdish N.

Customer behavior : a managerial perspective / Jagdish N. Sheth ; Banwari Mittal. - 2nd ed.. - Mason, Ohio : Thomson/South-Western, c2004.. - xix, 487, 11, 14 p. ; ill. ; 27 cm..
Includes bibliographical references and indexes..
ISBN 0-03-034336-4
Consumers' preferencesMarketingConsumer behaviorConsumer satisfaction -- Evaluation

Mittal, Banwari.

Customer behavior : a managerial perspective
LDR:00556nam0 2200181 i 450 001 143173
005 20120618213739.0
010 1 $a 0-03-034336-4 $b hbk. $d NT4773
100 $a 20071203d2004 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Customer behavior $e a managerial perspective $f Jagdish N. Sheth $g Banwari Mittal.
205 $a 2nd ed.
210 $a Mason, Ohio $d c2004. $c Thomson/South-Western
215 1 $a xix, 487, 11, 14 p. $c ill. $d 27 cm.
320 $a Includes bibliographical references and indexes.
606 $a Consumers' preferences $3 102742 $3 220122
606 $2 lc $a Marketing $3 185291
606 $2 lc $a Consumer behavior $3 185099
606 $a Consumer satisfaction $x Evaluation $3 36749 $3 220083
676 $a 658.8342 $v 21
700 $a Sheth $b Jagdish N. $3 110400
701 $a Mittal $b Banwari. $3 125651
809 $d 658.8342 $e S554 $y 2004

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658.8342 S554 2004

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