商業財經
Overview
| Works: | 19 works in 18 publications in 18 languages | |
|---|---|---|
Titles
行銷策略 = Marketing strategy : habitat for humanity international; 人道安家國際組織
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(Projected and video material)
掃瞄市場環境 = Environmental scanning : freedom innovations, Inc.; 自由創新公司
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(Projected and video material)
組織構買的程序 = The organizational buying process : Nature's best; 天然產品公司
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(Projected and video material)
區隔與目標市場 = Segmenting & targeting marketing : chocolates ala carte; 特製巧克力公司
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(Projected and video material)
開發新產品與服務 = New product and service development : stadium competitions, Inc.; 體育場競賽公司
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(Projected and video material)
產品與服務訂價 = Pricing products and services : Stuart cellars, LLC,; 史都華酒莊
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行銷通路和供應鏈 = Marketing channels & supply chains : pacific coast feather cushion company; 太平洋海岸公司
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(Projected and video material)
零售和批發 = Retailing and wholesaling : mother's market & kitchen; 主婦商場
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(Projected and video material)
整合行銷傳播 = Integrated marketing communications : specialized marketing services, Inc.; 特殊行銷服務公司
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廣告、促銷和公關 = Advertising, sales promotion, and public relations : long beach ice dogs; 長灘冰狗隊
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(Projected and video material)
人員銷售和銷售管理 = Personal selling and sales management : the telein group, Inc.; 泰林集團
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多通路互動行銷 = Interactive and multichannel marketing : "聰明家庭"公司; smarthome, Inc.
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(Projected and video material)
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