Wertime, Kent

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 2 [NT 60522] languages

[NT 60480] Titles

Building brands and believers : how to connect with consumers using archetypes [NT 59711] by: Wertime, Kent ([NT 1579] Language materials, printed)

數位行銷 : 新時代行銷人的必修課 [NT 59711] by: Fenwick, Ian; Wertime, Kent; 沃泰姆 ((Wertime, Kent)); 臺灣奧美互動行銷公司; 芬衛科 ((Fenwick, Ian)) ([NT 1579] Language materials, printed)

[NT 60479] Subjects

Brand choice Archetype (Psychology) 658.827 網路行銷 Consumer behavior Marketing Psychological aspects 數位媒體行銷策略