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Building brands and believers : how to connect with consumers using archetypes

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to connect with consumers using archetypes
[NT 47261] Author:	WertimeKent,
[NT 47351] Place of Publication:	Singapore
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2002
[NT 47264] Description:	xvi, 267 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand choice -
[NT 47266] Subject:	Marketing Psychological aspects -
[NT 47266] Subject:	Archetype (Psychology) -
[NT 47266] Subject:	Consumer behavior -
[NT 50961] ISBN:	0-470-82067-5

Building brands and believers : how to connect with consumers using archetypes
Wertime, Kent

Building brands and believers : how to connect with consumers using archetypes / Kent Wertime - Singapore : John Wiley & Sons, c2002. - xvi, 267 p. ; ill. ; 24 cm..
Includes bibliographical references (p.255-258) and index.
ISBN 0-470-82067-5
Brand choiceMarketing Psychological aspectsArchetype (Psychology)Consumer behavior

Building brands and believers : how to connect with consumers using archetypes
LDR:00505nam0 2200157 i 450 001 126391
005 20120618114941.0
010 1 $a 0-470-82067-5 $b hbk. $d NT1200
100 $a 20071107d2002 m y0engy01 b
101 1 $a eng
102 $a sg
105 $a a z 000zy
200 1 $a Building brands and believers $e how to connect with consumers using archetypes $f Kent Wertime
210 $a Singapore $d c2002 $c John Wiley & Sons
215 1 $a xvi, 267 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p.255-258) and index
606 $a Brand choice $3 110598 $3 221416
606 $a Marketing Psychological aspects $3 110599 $3 221417
606 $a Archetype (Psychology) $3 110600 $3 221418
606 $2 lc $a Consumer behavior $3 185099
676 $a 658.827 $v 21
700 $a Wertime $b Kent $3 110597

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