IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟
[NT 59711] by:
Schultz, Don E.; Schultz, Heidi; 戴至中; 舒爾茨 ((Schultz, Don E.)); 舒爾茨 ((Schultz, Heidi)); 袁世珮
([NT 1579] Language materials, printed)
品牌策略
[NT 59711] by:
Barnes, Beth E.; Schultz, Don E.; 巴恩茲 ((Barnes, Beth E.)); 曾慧琦; 舒爾茨 ((Schultz, Don E.)); 郭瓊俐; 陳柏安
([NT 1579] Language materials, printed)
廣告策略精論
[NT 59711] by:
Schultz, Don E.; 林隆儀; 羅文坤; 鄭英傑
([NT 1579] Language materials, printed)