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IMC, the next generation : five steps for delivering value and measuring returns using marketing communication

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	five steps for delivering value and measuring returns using marketing communication
[NT 47261] Author:	SchultzDon E.,
[NT 47353] Alternative Intellectual Responsibility:	SchultzHeidi F.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	xxiii, 408 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Customer services. -
[NT 47266] Subject:	Business communication. -
[NT 50961] ISBN:	0071416625

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
Schultz, Don E.

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don E. Schultz, Heidi F. Schultz. - New York : McGraw-Hill, c2004.. - xxiii, 408 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0071416625
Marketing.Brand name products.Customer services.Business communication.

Schultz, Heidi F.

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
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