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[NT 60479] Subjects
Kahle, Lynn R.
[NT 60487] Overview
[NT 60478] Works:
1 [NT 60520] works in 1 [NT 60521] publications in 1 [NT 60522] languages
[NT 60480] Titles
Creating images and the psychology of marketing communication
[NT 59711] by: Kahle, Lynn R.; Kim, Chung-hyun (1950-)
([NT 1579] Language materials, printed)
[NT 60479] Subjects
HF5415.32
Consumer behavior
Communication in marketing.
Imagery (Psychology)
Attachment behavior.
Consumers' preferences
Brand choice.
658.8/343
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