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Creating images and the psychology of marketing communication

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47353] Alternative Intellectual Responsibility:	KahleLynn R.,
[NT 47353] Alternative Intellectual Responsibility:	KimChung-hyun, 1950-
[NT 47351] Place of Publication:	Mahwah, NJ
[NT 47263] Published:	Lawrence Erlbaum Associates, Publishers;
[NT 47352] Year of Publication:	2006.
[NT 47264] Description:	xxxv, 405 p.ill. : 24 cm.;
[NT 47266] Subject:	Attachment behavior. -
[NT 47266] Subject:	Brand choice. -
[NT 47266] Subject:	Communication in marketing. -
[NT 47266] Subject:	Consumer behavior - Cross-cultural studies. -
[NT 47266] Subject:	Consumers' preferences - Cross-cultural studies. -
[NT 47266] Subject:	Imagery (Psychology) -
[NT 50961] ISBN:	0805852166

Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. - Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.. - xxxv, 405 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes..
ISBN 0805852166ISBN 9780805852165
Attachment behavior.Brand choice.Communication in marketing.Consumer behaviorConsumers' preferencesImagery (Psychology) -- Cross-cultural studies. -- Cross-cultural studies.

Kahle, Lynn R.

Creating images and the psychology of marketing communication
LDR:00644nam 2200205 n 450 001 186862
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010 1 $a 0805852166 $b hbk. $d NT3625
010 1 $a 9780805852165 $b hbk. $d NT3625
020 $a US$b 2005047282
042 $a pcc
100 $a 20090114d2006 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Creating images and the psychology of marketing communication $f edited by Lynn R. Kahle & Chung-Hyun Kim.
210 $a Mahwah, NJ $d 2006. $c Lawrence Erlbaum Associates, Publishers
215 1 $a xxxv, 405 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and indexes.
606 $a Attachment behavior. $3 187896 $2 lc $3 237662
606 $2 lc $a Brand choice. $3 206055
606 $2 lc $a Communication in marketing. $3 206706
606 $a Consumer behavior $x Cross-cultural studies. $3 187899 $2 lc $3 237663
606 $a Consumers' preferences $x Cross-cultural studies. $3 187900 $2 lc $3 237664
606 $a Imagery (Psychology) $3 187901 $2 lc $3 237665
676 $a 658.8/343 $v 22
680 $a HF5415.32 $b .C74 2006
701 $a Kahle $b Lynn R. $3 187894
701 $a Kim $b Chung-hyun $f 1950- $3 187895

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