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Kahle, Lynn R.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Creating images and the psychology of marketing communication by: Kahle, Lynn R.; Kim, Chung-hyun (1950-) (Language materials, printed)

Subjects

HF5415.32 Consumer behavior Communication in marketing. Imagery (Psychology) Attachment behavior. Consumers' preferences Brand choice. 658.8/343

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