Languages
CHIU, SHOU-YUAN
Overview
| Works: | 0 works in 1 publications in 1 languages | |
|---|---|---|
Titles
探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數 = The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food
by:
CHIU, SHOU-YUAN; 邱鑠媛
(Language materials, printed)