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探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值...

CHIU, SHOU-YUAN

探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數 = The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 8250] Monograph/item
[NT 47271] Title/Author:	探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數/ 邱鑠媛[撰]
[NT 52189] Reminder of title:	The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food
[NT 47261] Author:	邱鑠媛
[NT 51406] other author:	CHIU, SHOU-YUAN
[NT 47263] Published:	新北市撰者 : 2026[民115],
[NT 47264] Description:	vii,44面 :圖,表 ; : 30公分;
[NT 47265] Notes:	指導教授: 曾薰瑤
[NT 47457] Online resource:	https://hdl.handle.net/11296/4d43t6

探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數 = The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food
邱鑠媛

探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food邱鑠媛[撰] - 新北市撰者2026[民115] - vii,44面 :圖,表 ;30公分

指導教授: 曾薰瑤

含參考書目Subjects--Index Terms:

社群媒體行銷

探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數 = The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food
LDR:01151nam 2200205a 450 001 260141
008 260806s2020 ch a e bm 000 0 chi d
020 $q Paperback
040 $a cw $b chi $e ccr
041 0 # $a chi $b chi $b eng
084 $a 008.02 $b 8799 $2 ncsclt
100 1 $a 邱鑠媛 $e 文字作者 $3 300185
245 1 0 $a 探討社群媒體行銷與品牌形象對冷凍食品購買意圖的影響：以品牌信任與知覺價值為中介變數 $b The influence of social media marketing and brand image on purchase intention through the mediation of trust and perceived value towards frozen-food $c 邱鑠媛[撰]
260 # $a 新北市 $b 撰者 $c 2026[民115]
300 $a vii,44面 : $b 圖,表 ; $c 30公分
500 $a 指導教授: 曾薰瑤
500 $a 畢業學年度: 114
502 $b 碩士論文 $c 醒吾科技大學行銷與流通管理系 Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management $d 2026
504 $a 含參考書目
653 # 1 $a 社群媒體行銷 $a 品牌形象 $a 品牌信任 $a 知覺價值 $a 購買意圖 $a 冷凍食品
653 # 1 $a Social Media Marketing $a Brand Image $a Brand Trust $a Perceived Value $a Purchase Intention $a Frozen Food
700 0 # $a CHIU, SHOU-YUAN $3 300186
856 # # $u https://hdl.handle.net/11296/4d43t6