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MARKETING MANAGEMENT : strategies and programs
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
strategies and programs
[NT 47261] Author:
GuiltinanJoseph P.,
[NT 47353] Alternative Intellectual Responsibility:
PaulGordon W.,
[NT 47351] Place of Publication:
New York
[NT 47263] Published:
McGRAW-HILL,INC.;
[NT 47352] Year of Publication:
c1991
[NT 50960] Edition:
4th ed.
[NT 47264] Description:
449 p.ill.,table : 23 cm.;
[NT 47298] Series:
McGraw-Hill series in marketing
[NT 47266] Subject:
Marketing -
[NT 50961] ISBN:
0070489424
MARKETING MANAGEMENT : strategies and programs
Guiltinan, Joseph P.
MARKETING MANAGEMENT
: strategies and programs / by Joseph P. Guiltinan, Gordn W. Paul. - 4th ed.. - New York : McGRAW-HILL,INC., c1991. - 449 p. ; ill.,table ; 23 cm.. - (McGraw-Hill series in marketing).
Includes bibliographical references and index..
ISBN 0070489424ISBN 0071008314
Marketing
Paul, Gordon W.
MARKETING MANAGEMENT : strategies and programs
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