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Promotion management and marketing communications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Shimp,Terence A.,
[NT 47351] Place of Publication:	Chicago
[NT 47263] Published:	The Dryden Press;
[NT 47352] Year of Publication:	c1990
[NT 50960] Edition:	Second edtiton
[NT 47264] Description:	673 p.ill.,form : 24 cm.;
[NT 47266] Subject:	1. Communication in marketing. -
[NT 47266] Subject:	2. Sales promotion. -
[NT 47266] Subject:	3. Advertising. -
[NT 47266] Subject:	4. Direct marketing. -
[NT 50961] ISBN:	0030266432

Promotion management and marketing communications
Shimp,, Terence A.

Promotion management and marketing communications / by Terence A. Shimp - Second edtiton. - Chicago : The Dryden Press, c1990. - 673 p. ; ill.,form ; 24 cm..
Includes bibliographical references and index..
ISBN 0030266432
1. Communication in marketing.2. Sales promotion.3. Advertising.4. Direct marketing.

Promotion management and marketing communications
LDR:00462nam0 2200157 i 450 001 116719
005 20120618130556.0
010 $a 0030266432 $b pbk.
100 $a 20071107d1999 yam b
101 $a eng
102 $a us
200 $a Promotion management and marketing communications $f by Terence A. Shimp
205 $a Second edtiton
210 $a Chicago $d c1990 $c The Dryden Press
215 $a 673 p. $c ill.,form $d 24 cm.
320 $a Includes bibliographical references and index.
606 $a 1. Communication in marketing. $3 91116 $3 225318
606 $a 2. Sales promotion. $3 91117 $3 225319
606 $a 3. Advertising. $3 91118 $3 225320
606 $a 4. Direct marketing. $3 91119 $3 225321
681 $a 658.82 $b S556
700 $a Shimp, $b Terence A. $3 91115

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