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Strategic marketing problems : cases and comments

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	cases and comments
[NT 47261] Author:	KerinRoger A.,
[NT 47353] Alternative Intellectual Responsibility:	PetersonRobert A.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Allyn and Bacon;
[NT 47352] Year of Publication:	c1990
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	732 p.ill,table : 24 cm.;
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0205121292

Strategic marketing problems : cases and comments
Kerin, Roger A.

Strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson - 5th ed.. - Boston : Allyn and Bacon, c1990. - 732 p. ; ill,table ; 24 cm..
Includes bibliographies.
ISBN 0205121292
Marketing

Peterson, Robert A.

Strategic marketing problems : cases and comments
LDR:00419nam0 2200145 i 450 001 117119
005 20120618130613.0
010 $a 0205121292 $b pbk.
100 $a 20071107d1999 yam b
101 $a eng
102 $a us
200 $a Strategic marketing problems $e cases and comments $f by Roger A. Kerin, Robert A. Peterson
205 $a 5th ed.
210 $a Boston $d c1990 $c Allyn and Bacon
215 $a 732 p. $c ill,table $d 24 cm.
320 $a Includes bibliographies
606 $2 lc $a Marketing $3 185291
700 $a Kerin $b Roger A. $3 39467
701 $a Peterson $b Robert A. $3 91532

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