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Contemporary advertising

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	BoveeCourtland L.,
[NT 47353] Alternative Intellectual Responsibility:	ArensWilliam F.,
[NT 47351] Place of Publication:	Illinois
[NT 47263] Published:	Richard D. Irwin Inc.;
[NT 47352] Year of Publication:	c1989
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	1 v.ill,form : 28 cm.;
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0256065195

Contemporary advertising
Bovee, Courtland L.

Contemporary advertising / by Courtland L. Bovee, William F. Arens - 3rd ed.. - Illinois : Richard D. Irwin Inc., c1989. - 1 v. ; ill,form ; 28 cm..
Includes Index.
ISBN 0256065195
Advertising -- History. -- United States

Arens, William F.

Contemporary advertising
LDR:00387nam0 2200145 i 450 001 117252
005 20120618120650.0
010 $a 0256065195 $b bound
100 $a 20071107d1989 yam b
101 $a eng
102 $a us
200 $a Contemporary advertising $f by Courtland L. Bovee, William F. Arens
205 $a 3rd ed.
210 $a Illinois $d c1989 $c Richard D. Irwin Inc.
215 $a 1 v. $c ill,form $d 28 cm.
320 $a Includes Index
606 $a Advertising $y United States $x History. $3 41831 $3 219137
700 $a Bovee $b Courtland L. $3 90794
701 $a Arens $b William F. $3 91493

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