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Marketing Management : strategies and programs

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	strategies and programs
[NT 47261] Author:	GuiltinanJoseph P.,
[NT 47353] Alternative Intellectual Responsibility:	PaulGordn W.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill, Inc.;
[NT 47352] Year of Publication:	c1991
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	449 p.ill,form : 24 cm.;
[NT 47298] Series:	McGraw-Hill series in marketing
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0071008314

Marketing Management : strategies and programs
Guiltinan, Joseph P.

Marketing Management : strategies and programs / by Joseph P. Guiltinan, Gordn W. Paul - 4th ed.. - New York : McGraw-Hill, Inc., c1991. - 449 p. ; ill,form ; 24 cm.. - (McGraw-Hill series in marketing).
Includes bibliographical references and index.
ISBN 0071008314
Marketing

Paul, Gordn W.

Marketing Management : strategies and programs
LDR:00485nam0 2200157 i 450 001 117426
005 20120618121007.0
010 $a 0071008314 $b pbk.
100 $a 20071107d1991 yam b
101 $a eng
102 $a us
200 $a Marketing Management $e strategies and programs $f by Joseph P. Guiltinan, Gordn W. Paul
205 $a 4th ed.
210 $a New York $d c1991 $c McGraw-Hill, Inc.
215 $a 449 p. $c ill,form $d 24 cm.
225 $a McGraw-Hill series in marketing
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing $3 185291
700 $a Guiltinan $b Joseph P. $3 90874
701 $a Paul $b Gordn W. $3 91947

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