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Advertising : concepts and strategies

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Berkman, Harold W.

Advertising : concepts and strategies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	concepts and strategies
[NT 47261] Author:	BerkmanHarold W.,
[NT 47353] Alternative Intellectual Responsibility:	GilsonChristopher,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Random House, Inc.;
[NT 47352] Year of Publication:	c1980
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	614 p.ill,form : 27 cm.;

Advertising : concepts and strategies
Berkman, Harold W.

Advertising : concepts and strategies / by Harold W. Berkman, Christopher Gilson - 2nd ed.. - New York : Random House, Inc., c1980. - 614 p. ; ill,form ; 27 cm..
Includes index.

Gilson, Christopher

Advertising : concepts and strategies
LDR:00362nam0 2200133 i 450 001 117984
010 $b bound
100 $a 19991117d1980 yam b
101 $a eng
102 $a us
200 $a Advertising $e concepts and strategies $f by Harold W. Berkman, Christopher Gilson
205 $a 2nd ed.
210 $a New York $d c1980 $c Random House, Inc.
215 $a 614 p. $c ill,form $d 27 cm.
320 $a Includes index
700 $a Berkman $b Harold W. $3 38188
701 $a Gilson $b Christopher $3 38189

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