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Essentials of marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	LambCharles W.,
[NT 47353] Alternative Intellectual Responsibility:	WardlowDaniel L.,
[NT 47354] Secondary Intellectual Responsibility:	HairJoseph F.,
[NT 47354] Secondary Intellectual Responsibility:	McDanielCarl D,
[NT 47351] Place of Publication:	Cincinnati, Ohio
[NT 47263] Published:	South-Western College Pub;
[NT 47352] Year of Publication:	c1999
[NT 47264] Description:	xxvi, 502 p.col. ill., col. map : 28 cm.; 1 computer laser optical disc (4 3/4 in.)+
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	'Principles of marketing : an interactive approach [by] Daniel L. Wardlow'--Label on disc
[NT 50961] ISBN:	0-538-87926-2

Essentials of marketing
Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - Cincinnati, Ohio : South-Western College Pub, c1999. - xxvi, 502 p. ; col. ill., col. map ; 28 cm..
'Principles of marketing : an interactive approach [by] Daniel L. Wardlow'--Label on discRev. ed. of: Marketing. 4th ed., 1998.
Includes bibliographical references (p. 471-483) and indexes.
ISBN 0-538-87926-2
Marketing

Wardlow, Daniel L.

Hair, Joseph F.

Essentials of marketing
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010 1 $a 0-538-87926-2 $b pbk. $d NT2434
020 $a us $b 98023040 //r992
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a us $b oh
105 $a ab a 001yy
200 1 $a Essentials of marketing $f Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
210 $a Cincinnati, Ohio $d c1999 $c South-Western College Pub
215 1 $a xxvi, 502 p. $c col. ill., col. map $d 28 cm. $e 1 computer laser optical disc (4 3/4 in.)
300 $a 'Principles of marketing : an interactive approach [by] Daniel L. Wardlow'--Label on disc
300 $a Rev. ed. of: Marketing. 4th ed., 1998
320 $a Includes bibliographical references (p. 471-483) and indexes
517 1 $a Principles of marketing
606 $2 lc $a Marketing $3 185291
676 $a 658.8
680 $a HF5415 $b L2624 1999
700 $a Lamb $b Charles W. $3 93412
701 $a Wardlow $b Daniel L. $3 93413
702 $a Hair $b Joseph F. $3 93414
702 $a McDaniel $b Carl D $3 93415

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