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The evolution of customer care : a strategic approach to increasing customer value and profitability

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a strategic approach to increasing customer value and profitability
[NT 47261] Author:	Brown,Stanley A., 1946-
[NT 47351] Place of Publication:	Toronto
[NT 47263] Published:	J. Wiley & Sons Canada;
[NT 47352] Year of Publication:	1999
[NT 47264] Description:	xiii, 305 p.ill. : 24 cm.;
[NT 47266] Subject:	Relationship marketing -
[NT 47266] Subject:	Customer relations - Data processing -
[NT 50961] ISBN:	0-471-64342-4

The evolution of customer care : a strategic approach to increasing customer value and profitability
Brown,, Stanley A.

The evolution of customer care : a strategic approach to increasing customer value and profitability / Stanley A. Brown - Toronto : J. Wiley & Sons Canada, 1999. - xiii, 305 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-471-64342-4
Relationship marketingCustomer relations -- Data processing

The evolution of customer care : a strategic approach to increasing customer value and profitability
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