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Marketing the unknown : developing market strategies for technical innovations

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47376] Uniform Titlee:	Stratgie et marketing de l'innovation technologique
[NT 47348] Title Information:	developing market strategies for technical innovations
[NT 47261] Author:	Millier,Paul,
[NT 47351] Place of Publication:	Chichester
[NT 47263] Published:	J. Wiley;
[NT 47352] Year of Publication:	c1999
[NT 47264] Description:	viii, 240 p.ill. : 24 cm.;
[NT 47266] Subject:	New products -
[NT 47266] Subject:	Product management -
[NT 47265] Notes:	Originally published in French by Dunod (Paris), 1997
[NT 50961] ISBN:	0-471-98621-6

Marketing the unknown : developing market strategies for technical innovations
Millier,, Paul

Marketing the unknown : developing market strategies for technical innovations / Paul Millier - Chichester : J. Wiley, c1999. - viii, 240 p. ; ill. ; 24 cm..
Originally published in French by Dunod (Paris), 1997.
Includes bibliographical references (p. [219]-231) and index.
ISBN 0-471-98621-6
New productsProduct management

Marketing the unknown : developing market strategies for technical innovations
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200 1 $a Marketing the unknown $e developing market strategies for technical innovations $f Paul Millier
210 $a Chichester $a New York $d c1999 $c J. Wiley
215 1 $a viii, 240 p. $c ill. $d 24 cm.
300 $a Originally published in French by Dunod (Paris), 1997
320 $a Includes bibliographical references (p. [219]-231) and index
500 $a Stratgie et marketing de l'innovation technologique $m English $3 94392 $3 225451
606 $a New products $3 22700 $3 220081
606 $a Product management $3 54651 $3 220809
676 $a 658.8
680 $a HF5415.153 $b M55413 1999
700 $a Millier, $b Paul $3 94391

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658.8 M654 1999

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