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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
[NT 47261] Author:	Leeming,E. Janice,
[NT 47353] Alternative Intellectual Responsibility:	Tripp,Cynthia F.,
[NT 47351] Place of Publication:	Chicago, Ill.
[NT 47263] Published:	Probus;
[NT 47352] Year of Publication:	c1994
[NT 47264] Description:	xv, 346 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Market segmentation - United States -
[NT 47266] Subject:	Women consumers - United States -
[NT 50961] ISBN:	1-55738-561-0

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
Leeming,, E. Janice

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp - Chicago, Ill. : Probus, c1994. - xv, 346 p. ; ill. ; 24 cm..
Includes bibliographies and index.
ISBN 1-55738-561-0
MarketingMarket segmentationWomen consumers -- United States -- United States

Tripp,, Cynthia F.

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
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