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The new direct marketing : how to implement a profit-driven database marketing strategy

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to implement a profit-driven database marketing strategy
[NT 47354] Secondary Intellectual Responsibility:	Batra,Rajeev,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c1999
[NT 50960] Edition:	3rd ed
[NT 47264] Description:	xx, 716 p.ill. : 29 cm.;
[NT 47266] Subject:	Database management -
[NT 47266] Subject:	Direct marketing -
[NT 47266] Subject:	Database marketing -
[NT 47266] Subject:	Internet marketing -
[NT 50961] ISBN:	0-07-013070-1

The new direct marketing : how to implement a profit-driven database marketing strategy
The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.] - 3rd ed. - New York : McGraw-Hill, c1999. - xx, 716 p. ; ill. ; 29 cm..
Includes bibliographical references and index.
ISBN 0-07-013070-1ISBN 0-07-058056-1
Database managementDirect marketingDatabase marketingInternet marketing

Batra,, Rajeev

The new direct marketing : how to implement a profit-driven database marketing strategy
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