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Information masters : secrets of the customer race

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	secrets of the customer race
[NT 47261] Author:	McKean,John, 1956-
[NT 47351] Place of Publication:	Chichester
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	1999
[NT 47264] Description:	x, 287 p.ill. : 24 cm.;
[NT 47266] Subject:	Customer relations - Data processing -
[NT 47265] Notes:	'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.'
[NT 50961] ISBN:	0-471-98801-4

Information masters : secrets of the customer race
McKean,, John

Information masters : secrets of the customer race / John McKean - Chichester : Wiley, 1999. - x, 287 p. ; ill. ; 24 cm..
'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.'.
Includes index.
ISBN 0-471-98801-4
Customer relations -- Data processing

Information masters : secrets of the customer race
LDR:00671nam0 2200193 i 450 001 119805
005 20120618115421.0
010 1 $a 0-471-98801-4 $d NT1025
020 $a us $b 99013342
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Information masters $e secrets of the customer race $f John McKean
210 $a Chichester $a New York $d 1999 $c Wiley
215 1 $a x, 287 p. $c ill. $d 24 cm.
300 $a 'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.'
320 $a Includes index
606 $a Customer relations $x Data processing $3 37368 $3 219446
676 $a 658.8/12
680 $a HF5415.5 $b M385 1999
700 $a McKean, $b John $f 1956- $3 96157

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658.812 M154 1999

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