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Information masters : secrets of the customer race

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	secrets of the customer race
作者:	McKean,John, 1956-
出版地:	Chichester
出版者:	Wiley;
出版年:	1999
面頁冊數:	x, 287 p.ill. : 24 cm.;
標題:	Customer relations - Data processing -
附註:	'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.'
ISBN:	0-471-98801-4

Information masters : secrets of the customer race
McKean,, John

Information masters : secrets of the customer race / John McKean - Chichester : Wiley, 1999. - x, 287 p. ; ill. ; 24 cm..
'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.'.
Includes index.
ISBN 0-471-98801-4
Customer relations -- Data processing

Information masters : secrets of the customer race
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200 1 $a Information masters $e secrets of the customer race $f John McKean
210 $a Chichester $a New York $d 1999 $c Wiley
215 1 $a x, 287 p. $c ill. $d 24 cm.
300 $a 'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.'
320 $a Includes index
606 $a Customer relations $x Data processing $3 37368 $3 219446
676 $a 658.8/12
680 $a HF5415.5 $b M385 1999
700 $a McKean, $b John $f 1956- $3 96157

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658.812 M154 1999

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