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How to plan direct mail

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Maitland,Iain,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Cassell;
[NT 47352] Year of Publication:	c1996
[NT 47264] Description:	115 p.ill. : 25 cm.;
[NT 47298] Series:	Advertiser's guides
[NT 47266] Subject:	Direct marketing -
[NT 47266] Subject:	Advertising, Direct-mail - Great Britain -
[NT 50961] ISBN:	0-304-33430-8

How to plan direct mail
Maitland,, Iain

How to plan direct mail / Iain Maitland - London : Cassell, c1996. - 115 p. ; ill. ; 25 cm.. - (Advertiser's guides).
Includes bibliographical references (p. 108-110) and index.
ISBN 0-304-33430-8
Direct marketingAdvertising, Direct-mail -- Great Britain

How to plan direct mail
LDR:00595nam0 2200205 i 450 001 120276
005 20120618122417.0
010 1 $a 0-304-33430-8 $b pbk. $d NT759
020 $a us $b 98119576
100 $a 20071107d1996 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a How to plan direct mail $f Iain Maitland
210 $a London $a New York $d c1996 $c Cassell
215 1 $a 115 p. $c ill. $d 25 cm.
225 2 $a Advertiser's guides
320 $a Includes bibliographical references (p. 108-110) and index
410 0 $1 2001 $a Advertiser's guides
606 $2 lc $a Direct marketing $3 185823
606 $a Advertising, Direct-mail $y Great Britain $3 97615 $3 223621
676 $a 658.8/4 $v 21
680 $a HF5861 $b M334 1996
700 $a Maitland, $b Iain $3 96248

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