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Marketing to and through kids

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Guber,Selina S.,
[NT 47353] Alternative Intellectual Responsibility:	Berry,Jon, 1956-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill Inc;
[NT 47352] Year of Publication:	c1993
[NT 47264] Description:	xx, 234 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing research -
[NT 47266] Subject:	Child consumers -
[NT 47266] Subject:	Advertising and children -
[NT 50961] ISBN:	0-07-025111-8

Marketing to and through kids
Guber,, Selina S.

Marketing to and through kids / Selina S. Guber, Jon Berry - New York : McGraw-Hill Inc, c1993. - xx, 234 p. ; ill. ; 24 cm..
Includes index.
ISBN 0-07-025111-8
Marketing researchChild consumersAdvertising and children

Berry,, Jon

Marketing to and through kids
LDR:00496nam0 2200181 i 450 001 120302
005 20120618122624.0
010 1 $a 0-07-025111-8 $d NT815
020 $a us $b 92040749 //r95
100 $a 20071107d1993 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a a z 001yy
200 1 $a Marketing to and through kids $f Selina S. Guber, Jon Berry
210 $a New York $d c1993 $c McGraw-Hill Inc
215 1 $a xx, 234 p. $c ill. $d 24 cm.
320 $a Includes index
606 $2 lc $a Marketing research $3 184773
606 $a Child consumers $3 97697 $3 223882
606 $a Advertising and children $3 97698 $3 223883
676 $a 658.8/348 $v 20
680 $a HF5415.32 $b G83 1993
700 $a Guber, $b Selina S. $3 97695
701 $a Berry, $b Jon $f 1956- $3 97696

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