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Marketing to and through kids
Record Type:
Language materials, printed : monographic
Author:
Guber,Selina S.,
Alternative Intellectual Responsibility:
Berry,Jon, 1956-
Place of Publication:
New York
Published:
McGraw-Hill Inc;
Year of Publication:
c1993
Description:
xx, 234 p.ill. : 24 cm.;
Subject:
Marketing research -
Subject:
Child consumers -
Subject:
Advertising and children -
ISBN:
0-07-025111-8
Marketing to and through kids
Guber,, Selina S.
Marketing to and through kids
/ Selina S. Guber, Jon Berry - New York : McGraw-Hill Inc, c1993. - xx, 234 p. ; ill. ; 24 cm..
Includes index.
ISBN 0-07-025111-8
Marketing researchChild consumersAdvertising and children
Berry,, Jon
Marketing to and through kids
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4樓西文圖書區
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00206972
4樓西文圖書區
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658.8348 G921
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