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The new maximarketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Rapp,Stan,
[NT 47353] Alternative Intellectual Responsibility:	Collins,Thomas L.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c1996
[NT 47264] Description:	xx, 330 p.ill. : 24 cm.;
[NT 47266] Subject:	Advertising - History. - United States -
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Sales promotion - Handbooks, manuals, etc -
[NT 50961] ISBN:	0-07-052033-X

The new maximarketing
Rapp,, Stan

The new maximarketing / Stan Rapp, Thomas L. Collins - New York : McGraw-Hill, c1996. - xx, 330 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-07-052033-XISBN 0-07-134251-6
AdvertisingMarketingSales promotion -- History. -- Handbooks, manuals, etc -- United States

Collins,, Thomas L.

The new maximarketing
LDR:00547nam0 2200193 i 450 001 120381
005 20120618122134.0
010 1 $a 0-07-052033-X $b hbk
010 1 $a 0-07-134251-6 $b pbk. $d NT522
020 $a us $b 95037007
100 $a 20071107d1996 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a a a 001yy
200 1 $a The new maximarketing $f Stan Rapp, Thomas L. Collins
210 $a New York $d c1996 $c McGraw-Hill
215 1 $a xx, 330 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
606 $a Advertising $y United States $x History. $3 41831 $3 219137
606 $2 lc $a Marketing $3 202507
606 $a Sales promotion $x Handbooks, manuals, etc $3 94834 $3 220146
676 $a 658.8
680 $a HF5415 $b R3255 1996
700 $a Rapp, $b Stan $3 97949
701 $a Collins, $b Thomas L. $3 96556

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