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Consumer marketing : a resource-based approach for the hospitality and tourism industries

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a resource-based approach for the hospitality and tourism industries
[NT 47261] Author:	Teare,Richard,
[NT 47353] Alternative Intellectual Responsibility:	Calver,Stephen,
[NT 47351] Place of Publication:	London, Eng.
[NT 47263] Published:	Cassell;
[NT 47352] Year of Publication:	1996
[NT 47264] Description:	iv, 60 p.30 cm.;
[NT 47298] Series:	Hospitality and tourism resource-based series
[NT 47266] Subject:	Tourism -
[NT 47266] Subject:	Service industries - Management -
[NT 47266] Subject:	Hospitality industry - Management -
[NT 50961] ISBN:	0-304-33859-1

Consumer marketing : a resource-based approach for the hospitality and tourism industries
Teare,, Richard

Consumer marketing : a resource-based approach for the hospitality and tourism industries / Richard Teare, Stephen Calver - London, Eng. : Cassell, 1996. - iv, 60 p. ; 30 cm.. - (Hospitality and tourism resource-based series).
Includes bibliographical references.
ISBN 0-304-33859-1ISBN 0-304-33442-1
TourismService industriesHospitality industry -- Management -- Management

Calver,, Stephen

Consumer marketing : a resource-based approach for the hospitality and tourism industries
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010 1 $a 0-304-33859-1
010 1 $a 0-304-33442-1 $b pbk $d NT698
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200 1 $a Consumer marketing $e a resource-based approach for the hospitality and tourism industries $f Richard Teare, Stephen Calver
210 $a London, Eng. $d 1996 $c Cassell
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225 2 $a Hospitality and tourism resource-based series
320 $a Includes bibliographical references
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701 $a Calver, $b Stephen $3 98048