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The Brandmindset

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Knapp,Duane E.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2000
[NT 47264] Description:	xxiii, 277 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 47265] Notes:	'BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc.'--T.p. verso
[NT 50961] ISBN:	0-07-134795-X

The Brandmindset
Knapp,, Duane E.

The Brandmindset / Duane E. Knapp - New York : McGraw-Hill, c2000. - xxiii, 277 p. ; ill. ; 24 cm..
'BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc.'--T.p. verso.
Includes bibliographical references (p. 269-271) and index.
ISBN 0-07-134795-X
Brand name products -- Valuation.

The Brandmindset
LDR:00686nam0 2200193 i 450 001 120517
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010 1 $a 0-07-134795-X $d NT815
100 $a 20071107d2000 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a a a 001yy
200 1 $a The Brandmindset $f Duane E. Knapp
210 $a New York $d c2000 $c McGraw-Hill
215 1 $a xxiii, 277 p. $c ill. $d 24 cm.
300 $a 'BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc.'--T.p. verso
320 $a Includes bibliographical references (p. 269-271) and index
516 1 1 $a Brand mindset
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.827 $v 21
680 $a HD69.B7 $b K62 2000
700 $a Knapp, $b Duane E. $3 98312

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