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Services marketing : a strategic approach

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a strategic approach
[NT 47261] Author:	Goncalves,Karen P.,
[NT 47351] Place of Publication:	Upper Saddle River, NJ
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	1998
[NT 47264] Description:	xiii, 225 p.ill. : 24 cm.;
[NT 47266] Subject:	Service industries - Management -
[NT 50961] ISBN:	0-13-106527-0

Services marketing : a strategic approach
Goncalves,, Karen P.

Services marketing : a strategic approach / Karen P. Goncalves - Upper Saddle River, NJ : Prentice Hall, 1998. - xiii, 225 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-13-106527-0ISBN 0-13-954892-0
Service industries -- Management

Services marketing : a strategic approach
LDR:00570nam0 2200193 i 450 001 120548
005 20120618123148.0
010 1 $a 0-13-106527-0
010 1 $a 0-13-954892-0 $b pbk. $d NT1067
020 $a us $b 97034892
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b pa
105 $a a a 001yy
200 1 $a Services marketing $e a strategic approach $f Karen P. Goncalves
210 $a Upper Saddle River, NJ $d 1998 $c Prentice Hall
215 1 $a xiii, 225 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
606 $a Service industries $x Management $3 34027 $3 220501
676 $a 658.8/02
680 $a HD9981.5 $b G66 1998
700 $a Goncalves, $b Karen P. $3 98394

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