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Beyond MaxiMarketing : the new power of caring and daring

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the new power of caring and daring
[NT 47261] Author:	Rapp,Stan,
[NT 47353] Alternative Intellectual Responsibility:	Collins,Thomas L.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c1994
[NT 50960] Edition:	International ed
[NT 47264] Description:	xxvii, 319 p.23 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Sales promotion - Handbooks, manuals, etc -
[NT 50961] ISBN:	0-07-051343-0

Beyond MaxiMarketing : the new power of caring and daring
Rapp,, Stan

Beyond MaxiMarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins - International ed. - New York : McGraw-Hill, c1994. - xxvii, 319 p. ; 23 cm..
Includes index.
ISBN 0-07-051343-0ISBN 0-07-015338-8
MarketingSales promotion -- Handbooks, manuals, etc

Collins,, Thomas L.

Beyond MaxiMarketing : the new power of caring and daring
LDR:00576nam0 2200205 i 450 001 120596
005 20120618122126.0
010 1 $a 0-07-051343-0
010 1 $a 0-07-015338-8 $b pbk. $d NT490
020 $a us $b 93023545
100 $a 20071107d1994 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a y z 001yy
200 1 $a Beyond MaxiMarketing $e the new power of caring and daring $f Stan Rapp, Thomas L. Collins
205 $a International ed
210 $a New York $d c1994 $c McGraw-Hill
215 1 $a xxvii, 319 p. $d 23 cm.
320 $a Includes index
606 $2 lc $a Marketing $3 202507
606 $a Sales promotion $x Handbooks, manuals, etc $3 94834 $3 220146
676 $a 658.8
680 $a HF5415 $b R3245 1994
700 $a Rapp, $b Stan $3 97949
701 $a Collins, $b Thomas L. $3 96556

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658.8 R221 1994

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