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Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
[NT 47261] Author:	Bodian,Nat G., 1921-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c1995
[NT 47264] Description:	xliv, 403 p.24 cm.;
[NT 47266] Subject:	Telemarketing -
[NT 47266] Subject:	Advertising, Direct-mail - Great Britain -
[NT 47266] Subject:	Direct marketing -
[NT 50961] ISBN:	0-07-006340-0

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Bodian,, Nat G.

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian - New York : McGraw-Hill, c1995. - xliv, 403 p. ; 24 cm..
Includes bibliographical references (p. 369-372) and index.
ISBN 0-07-006340-0
TelemarketingAdvertising, Direct-mailDirect marketing -- Great Britain

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
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200 1 $a Direct marketing rules of thumb $e 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program $f Nat G. Bodian
210 $a New York $d c1995 $c McGraw-Hill
215 1 $a xliv, 403 p. $d 24 cm.
320 $a Includes bibliographical references (p. 369-372) and index
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700 $a Bodian, $b Nat G. $f 1921- $3 98816