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Aftermarketing : how to keep customers for life through relationship marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to keep customers for life through relationship marketing
[NT 47261] Author:	Vavra,Terry G.,
[NT 47351] Place of Publication:	Chicago
[NT 47263] Published:	Irwin Professional Pub;
[NT 47352] Year of Publication:	c1995
[NT 50960] Edition:	Rev. and updated
[NT 47264] Description:	xviii, 314 p.ill. : 23 cm.;
[NT 47266] Subject:	Relationship marketing -
[NT 47266] Subject:	Consumer satisfaction - Evaluation -
[NT 47266] Subject:	Customer relations - Data processing -
[NT 47266] Subject:	Customer services - Quality control -
[NT 47266] Subject:	Advertisers - Attitudes -
[NT 50961] ISBN:	0-7863-0405-7

Aftermarketing : how to keep customers for life through relationship marketing
Vavra,, Terry G.

Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra - Rev. and updated. - Chicago : Irwin Professional Pub, c1995. - xviii, 314 p. ; ill. ; 23 cm..
Includes bibliographical references (p. 293-299) and index.
ISBN 0-7863-0405-7
Relationship marketingConsumer satisfactionCustomer relationsCustomer servicesAdvertisers -- Evaluation -- Data processing -- Quality control -- Attitudes

Aftermarketing : how to keep customers for life through relationship marketing
LDR:00611nam0 2200193 i 450 001 120724
005 20120618121435.0
010 1 $a 0-7863-0405-7 $b pbk. $d NT676
020 $a us $b 95016232 //r96
100 $a 20071107d1995 u y0engy09 b
101 0 $a eng
102 $a us $b il
105 $a a a 001yy
200 1 $a Aftermarketing $e how to keep customers for life through relationship marketing $f Terry G. Vavra
205 $a Rev. and updated
210 $a Chicago $d c1995 $c Irwin Professional Pub
215 1 $a xviii, 314 p. $c ill. $d 23 cm.
320 $a Includes bibliographical references (p. 293-299) and index
606 $2 lc $a Relationship marketing $3 185929
606 $a Consumer satisfaction $x Evaluation $3 36749 $3 220083
606 $a Customer relations $x Data processing $3 37368 $3 219446
606 $a Customer services $x Quality control $3 37600 $3 219261
606 $a Advertisers $x Attitudes $3 98911 $3 223193
676 $a 658.8/12
680 $a HF5415.5 $b V38 1995
700 $a Vavra, $b Terry G. $3 98910

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4樓西文圖書區

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658.812 V391 1995

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