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Marketing warfare

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	RiesAl,
[NT 47353] Alternative Intellectual Responsibility:	Trout,Jack,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c1986
[NT 47264] Description:	viii, 216 p., [2] leaves of platesill. : 21 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Competition - United States -
[NT 50961] ISBN:	0-07-052730-X

Marketing warfare
Ries, Al

Marketing warfare / by Al Ries and Jack Trout - New York : McGraw-Hill, c1986. - viii, 216 p., [2] leaves of plates ; ill. ; 21 cm..
Includes index.
ISBN 0-07-052730-XISBN 0-07-052726-1
MarketingCompetition -- United States

Trout,, Jack

Marketing warfare
LDR:00527nam0 2200193 i 450 001 120787
005 20120618121841.0
010 1 $a 0-07-052730-X
010 1 $a 0-07-052726-1 $b pbk. $d NT424
020 $a us $b 85014957
100 $a 20071107d1986 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a af z 001yy
200 1 $a Marketing warfare $f by Al Ries and Jack Trout
210 $a New York $d c1986 $c McGraw-Hill
215 1 $a viii, 216 p., [2] leaves of plates $c ill. $d 21 cm.
320 $a Includes index
606 $2 lc $a Marketing $3 202507
606 $a Competition $x United States $3 36828 $3 219260
676 $a 658.8
680 $a HF5415 $b R544 1986
700 $a Ries $b Al $3 99103
701 $a Trout, $b Jack $3 99104

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