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Strategic marketing problems : cases and comments

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	cases and comments
[NT 47261] Author:	Kerin,Roger A.,
[NT 47353] Alternative Intellectual Responsibility:	Peterson,Robert A., 1944-
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	8th ed., International ed
[NT 47264] Description:	xii, 723 p.ill. (some col.), maps : 28 cm.;
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0-13-632860-1

Strategic marketing problems : cases and comments
Kerin,, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 8th ed., International ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 723 p. ; ill. (some col.), maps ; 28 cm..
Includes bibliographical references and indexes.
ISBN 0-13-632860-1ISBN 0-13-649302-5
Marketing

Peterson,, Robert A.

Strategic marketing problems : cases and comments
LDR:00660nam0 2200205 i 450 001 121019
005 20120618121411.0
010 1 $a 0-13-632860-1
010 1 $a 0-13-649302-5 $b pbk. $d NT2624
020 $a us $b 97013899
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b nj
105 $a ab a 001yy
200 1 $a Strategic marketing problems $e cases and comments $f Roger A. Kerin, Robert A. Peterson
205 $a 8th ed., International ed
210 $a Upper Saddle River, N.J. $d c1998 $c Prentice Hall
215 1 $a xii, 723 p. $c ill. (some col.), maps $d 28 cm.
320 $a Includes bibliographical references and indexes
606 $2 lc $a Marketing $3 202507
676 $a 658.8/02
680 $a HF5415.135 $b K47 1998
700 $a Kerin, $b Roger A. $3 99739
701 $a Peterson, $b Robert A. $f 1944- $g Robert Allen $3 99740

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658.802 K39 1998

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