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The new positioning : the latest on the world's 1 business strategy

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the latest on the world's 1 business strategy
[NT 47261] Author:	Trout,Jack,
[NT 47353] Alternative Intellectual Responsibility:	Positioning,Al,
[NT 47353] Alternative Intellectual Responsibility:	Rivkin,Steve, 1947-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	1995
[NT 50960] Edition:	International ed
[NT 47264] Description:	xi, 173 p.23 cm.;
[NT 47298] Series:	Management and organization series
[NT 47266] Subject:	Positioning (Advertising) -
[NT 47265] Notes:	Sequel to: Positioning / Al Ries and Jack Trout. c1986
[NT 50961] ISBN:	0-07-065291-0

The new positioning : the latest on the world's 1 business strategy
Trout,, Jack

The new positioning : the latest on the world's 1 business strategy / Jack Trout with Steve Rivkin - International ed. - New York : McGraw-Hill, 1995. - xi, 173 p. ; 23 cm.. - (Management and organization series).
Sequel to: Positioning / Al Ries and Jack Trout. c1986.
Includes index.
ISBN 0-07-065291-0ISBN 0-07-114779-9
Positioning (Advertising)

Positioning,, Al

The new positioning : the latest on the world's 1 business strategy
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200 1 $a The new positioning $e the latest on the world's 1 business strategy $f Jack Trout with Steve Rivkin
205 $a International ed
210 $a New York $d 1995 $c McGraw-Hill
215 1 $a xi, 173 p. $d 23 cm.
225 2 $a Management and organization series
300 $a Sequel to: Positioning / Al Ries and Jack Trout. c1986
320 $a Includes index
410 0 $1 2001 $a Management and organization series
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700 $a Trout, $b Jack $3 99104
701 $a Positioning, $b Al $3 99780
701 $a Rivkin, $b Steve $f 1947- $3 99779

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4樓西文圖書區

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659.111 T861 1995

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