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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Record Type:	Language materials, printed : monographic
Title Information:	using integrated marketing to manage profitable stakeholder relationships
Author:	Duncan,Tom,
Alternative Intellectual Responsibility:	Moriarty,Sandra E,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1997
Description:	xix, 284 p.ill. : 24 cm.;
[NT 47266] Subject:	Corporate image -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-7863-0822-2

Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Duncan,, Tom

Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty - New York : McGraw-Hill, c1997. - xix, 284 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-7863-0822-2
Corporate imageBrand name products -- Valuation.

Moriarty,, Sandra E

Driving brand value : using integrated marketing to manage profitable stakeholder relationships
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200 1 $a Driving brand value $e using integrated marketing to manage profitable stakeholder relationships $f Tom Duncan, Sandra Moriarty
210 $a New York $d c1997 $c McGraw-Hill
215 1 $a xix, 284 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
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606 $a Brand name products $x Valuation. $3 54993 $3 218271
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701 $a Moriarty, $b Sandra E $g Sandra Ernst $3 100068