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Marketing : creating value for customers

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	creating value for customers
[NT 47261] Author:	Churchill,Gilbert A.,
[NT 47353] Alternative Intellectual Responsibility:	Peter,J. Paul.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Irwin/McGraw Hill;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	2nd ed., International ed.
[NT 47264] Description:	xxiv, 630 p.col. ill., maps : 28 cm.;
[NT 47298] Series:	Irwin series in marketing
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0-07-115225-3

Marketing : creating value for customers
Churchill,, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter - 2nd ed., International ed.. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. ; col. ill., maps ; 28 cm.. - (Irwin series in marketing).
Includes bibliographical references (p. [587]-603) and indexes.
ISBN 0-07-115225-3
Marketing

Peter,, J. Paul.

Marketing : creating value for customers
LDR:00704nam0 2200217 i 450 001 121191
005 20120618120325.0
010 1 $a 0-07-115225-3 $b pbk. $d NT1005
020 $a us $b 97013807
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b ma
105 $a ab a 001yy
200 1 $a Marketing $e creating value for customers $f Gilbert A. Churchill, Jr., J. Paul Peter
205 $a 2nd ed., International ed.
210 $a Boston $d c1998 $c Irwin/McGraw Hill
215 1 $a xxiv, 630 p. $c col. ill., maps $d 28 cm.
225 2 $a Irwin series in marketing
320 $a Includes bibliographical references (p. [587]-603) and indexes
410 0 $1 2001 $a Irwin series in marketing
606 $2 lc $a Marketing $3 185291
676 $a 658.8
680 $a HF5415 $b C5275 1998
700 $a Churchill, $b Gilbert A. $3 100188
701 $a Peter, $b J. Paul. $3 100189

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658.8 C563 1998

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