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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the masterplan for starting and managing a profitable, customer-based marketing program
[NT 47261] Author:	Hughes,Arthur Middleton.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2000
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	viii, 439 p.ill. : 24 cm.;
[NT 47266] Subject:	Database marketing -
[NT 50961] ISBN:	0-07-135182-5

Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Hughes,, Arthur Middleton.

Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur Middleton Hughes - 2nd ed.. - New York : McGraw-Hill, c2000. - viii, 439 p. ; ill. ; 24 cm..
Includes index.
ISBN 0-07-135182-5
Database marketing

Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
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