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The marketing book

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47354] Secondary Intellectual Responsibility:	Baker,Michael John.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	1999
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xxxiv, 718 p.ill. : 25 cm.;
[NT 47298] Series:	Marketing series (London, England)
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	'Published in association with the Chartered Institute of Marketing.'
[NT 50961] ISBN:	0-7506-4114-2

The marketing book
The marketing book / edited by Michael J. Baker - 4th ed.. - Boston : Butterworth-Heinemann, 1999. - xxxiv, 718 p. ; ill. ; 25 cm.. - (Marketing series (London, England)).
'Published in association with the Chartered Institute of Marketing.'.
Includes bibliographical references and index.
ISBN 0-7506-4114-2
Marketing

Baker,, Michael John.

The marketing book
LDR:00732nam0 2200229 i 450 001 121290
005 20120618120735.0
010 1 $a 0-7506-4114-2 $b pbk. $d NT1405
020 $a us $b 00500005
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a The marketing book $f edited by Michael J. Baker
205 $a 4th ed.
210 $a Boston $a Oxford $d 1999 $c Butterworth-Heinemann
215 1 $a xxxiv, 718 p. $c ill. $d 25 cm.
225 2 $a Marketing series (London, England)
300 $a 'Published in association with the Chartered Institute of Marketing.'
320 $a Includes bibliographical references and index
410 0 $1 2001 $a Marketing series (London, England)
606 $2 lc $a Marketing $3 185291
676 $a 658.8
680 $a HF5415 $b M297455 1999
702 $a Baker, $b Michael John. $3 100460

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658.8 M345 1999

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