醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5635] Back

Advertising, promotion & supplemental aspects of integrated marketing communications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Shimp,Terence A.,
[NT 47351] Place of Publication:	Fort Worth
[NT 47263] Published:	Dryden Press;
[NT 47352] Year of Publication:	c1997
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xxiv, 589 p.ill. (some col.) : 27 cm.;
[NT 47298] Series:	The Dryden Press series in marketing
[NT 47266] Subject:	Communication in marketing -
[NT 47266] Subject:	Direct marketing -
[NT 47266] Subject:	Sales promotion - Handbooks, manuals, etc -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0-03-010352-5

Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp,, Terence A.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp - 4th ed.. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. ; ill. (some col.) ; 27 cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and index.
ISBN 0-03-010352-5
Communication in marketingDirect marketingSales promotionAdvertising -- Handbooks, manuals, etc -- History. -- United States

Advertising, promotion & supplemental aspects of integrated marketing communications
LDR:00761nam0 2200229 i 450 001 121310
005 20120618120747.0
010 1 $a 0-03-010352-5 $d NT1027
020 $a us $b 96085295
100 $a 20071107d1997 u y0engy09 b
101 0 $a eng
102 $a us $b tx
105 $a a a 001yy
200 1 $a Advertising, promotion & supplemental aspects of integrated marketing communications $f Terence A. Shimp
205 $a 4th ed.
210 $a Fort Worth $d c1997 $c Dryden Press
215 1 $a xxiv, 589 p. $c ill. (some col.) $d 27 cm.
225 2 $a The Dryden Press series in marketing
320 $a Includes bibliographical references and index
410 0 $1 2001 $a The Dryden Press series in marketing
517 1 $a Advertising promotion $z eng
606 $a Communication in marketing $3 100507 $3 220145
606 $2 lc $a Direct marketing $3 185823
606 $a Sales promotion $x Handbooks, manuals, etc $3 94834 $3 220146
606 $a Advertising $y United States $x History. $3 41831 $3 219137
676 $a 658.8/2 $v 20
680 $a HF5415.123 $b S54 1997
700 $a Shimp, $b Terence A. $3 91115