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Strategic brand management : building, measuring and managing brand equity

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	building, measuring and managing brand equity
[NT 47261] Author:	Keller,Kevin Lane,, 1956-
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c1998
[NT 47264] Description:	xxv, 635, [118] p.ill. : 25 cm.;
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-13-120115-8

Strategic brand management : building, measuring and managing brand equity
Keller,, Kevin Lane,

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxv, 635, [118] p. ; ill. ; 25 cm..
Includes bibliographical references and index.
ISBN 0-13-120115-8
Brand name products -- Valuation.

Strategic brand management : building, measuring and managing brand equity
LDR:00574nam0 2200181 i 450 001 121487
005 20120618115635.0
010 1 $a 0-13-120115-8 $d NT1093
020 $a us $b 97023327
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b nj
105 $a a a 001yy
200 1 $a Strategic brand management $e building, measuring and managing brand equity $f Kevin Lane Keller
210 $a Upper Saddle River, N.J. $d c1998 $c Prentice Hall
215 1 $a xxv, 635, [118] p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8/27
680 $a HD69.B7 $b K45 1998
700 $a Keller, $b Kevin Lane, $f 1956- $3 101027

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