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Global marketing management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Kotabe,Masaaki,
[NT 47353] Alternative Intellectual Responsibility:	Helsen,Kristiaan,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	J. Wiley;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	2nd ed
[NT 47264] Description:	xxii, 711 p.ill., col. maps : 26 cm.;
[NT 47266] Subject:	International business enterprises - Finance -
[NT 47266] Subject:	Export marketing - Management -
[NT 50961] ISBN:	0-471-59288-9

Global marketing management
Kotabe,, Masaaki

Global marketing management / Masaaki Kotabe, Kristiaan Helsen - 2nd ed. - New York : J. Wiley, c1998. - xxii, 711 p. ; ill., col. maps ; 26 cm..
Includes bibliographical references and indexes.
ISBN 0-471-59288-9
International business enterprisesExport marketing -- Finance -- Management

Helsen,, Kristiaan

Global marketing management
LDR:00560nam0 2200193 i 450 001 121492
005 20120618120527.0
010 1 $a 0-471-59288-9 $d NT1033
020 $a us $b 97030942
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a ab a 001yy
200 1 $a Global marketing management $f Masaaki Kotabe, Kristiaan Helsen
205 $a 2nd ed
210 $a New York $d c1998 $c J. Wiley
215 1 $a xxii, 711 p. $c ill., col. maps $d 26 cm.
320 $a Includes bibliographical references and indexes
606 $a International business enterprises $x Finance $3 39226 $3 219277
606 $a Export marketing $x Management $3 92030 $3 219428
676 $a 658.8/48 $v 20
680 $a HF1416 $b K68 1998
700 $a Kotabe, $b Masaaki $3 96823
701 $a Helsen, $b Kristiaan $3 96824

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658.848 K87 1998

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