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New product and brand management : marketing engineering applications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	marketing engineering applications
[NT 47261] Author:	Lilien,Gary L.,, 1946-
[NT 47353] Alternative Intellectual Responsibility:	Rangaswamy,Arvind.,
[NT 47351] Place of Publication:	Harlow
[NT 47263] Published:	Addison-Wesley;
[NT 47352] Year of Publication:	c1999
[NT 47264] Description:	vii, 149 p.ill. : 26 cm.; 1 computer laser optical disc (4 3/4 in.)+
[NT 47266] Subject:	New products -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-321-04644-7

New product and brand management : marketing engineering applications
Lilien,, Gary L.,

New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy - Harlow : Addison-Wesley, c1999. - vii, 149 p. ; ill. ; 26 cm..
Includes index.
ISBN 0-321-04644-7
New productsBrand name products -- Valuation.

Rangaswamy,, Arvind.

New product and brand management : marketing engineering applications
LDR:00649nam0 2200169 i 450 001 121501
005 20120618120726.0
010 1 $a 0-321-04644-7 $b pbk. $d NT634
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a us $b ma
105 $a a z 001yy
200 1 $a New product and brand management $e marketing engineering applications $f Gary L. Lilien, Arvind Rangaswamy
210 $a Harlow $a Reading, Mass $d c1999 $c Addison-Wesley
215 1 $a vii, 149 p. $c ill. $d 26 cm. $e 1 computer laser optical disc (4 3/4 in.)
306 $a 'Co-sponsored by ISBM, Institute for the Study of Business Markets
307 $a Disc in pocket attached to inside front cover
320 $a Includes index
606 $a New products $3 22700 $3 220081
606 $a Brand name products $x Valuation. $3 54993 $3 218271
700 $a Lilien, $b Gary L., $f 1946- $3 101066
701 $a Rangaswamy, $b Arvind. $3 101067

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