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Basic marketing : a global-managerial approach
Record Type:
Language materials, printed : monographic
Title Information:
a global-managerial approach
Author:
Perreault,William D.,
Alternative Intellectual Responsibility:
McCarthy,E. Jerome,
Place of Publication:
Boston
Published:
Irwin/McGraw-Hill;
Year of Publication:
c1999
Edition:
13th ed., international ed.
Description:
xxiv, 791, 31 p.ill. : 28 cm.;
Series:
The Irwin/McGraw-Hill series in marketing
Subject:
Marketing -
ISBN:
0-256-20982-9
Basic marketing : a global-managerial approach
Perreault,, William D.
Basic marketing
: a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 13th ed., international ed.. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. ; ill. ; 28 cm.. - (The Irwin/McGraw-Hill series in marketing).
Includes bibliographical references (p. 743-786) and index.
ISBN 0-256-20982-9ISBN 0-07-115833-2
Marketing
McCarthy,, E. Jerome
Basic marketing : a global-managerial approach
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