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[NT 33762] ISBD
Global marketing
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:
Czinkota,Michael R.,
[NT 47353] Alternative Intellectual Responsibility:
Ronkainen,Ilkka A.,
[NT 47351] Place of Publication:
Fort Worth, TX
[NT 47263] Published:
Dryden Press;
[NT 47352] Year of Publication:
c1996
[NT 50960] Edition:
International ed.
[NT 47264] Description:
xxv, 648 p.ill., maps : 26 cm.;
[NT 47298] Series:
The Dryden Press series in marketing
[NT 47266] Subject:
Export marketing - Management -
[NT 50961] ISBN:
0-03-010649-4
Global marketing
Czinkota,, Michael R.
Global marketing
/ Michael R. Czinkota, Ilkka A. Ronkainen - International ed.. - Fort Worth, TX : Dryden Press, c1996. - xxv, 648 p. ; ill., maps ; 26 cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and index.
ISBN 0-03-010649-4ISBN 0-03-016894-5
Export marketing -- Management
Ronkainen,, Ilkka A.
Global marketing
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